TV shows are the most profitable medium for online advertisers

They are often the most targeted by audiences and highly effective at achieving advertising objectives. The audience for TV shows is also highly discriminating – it is often specific to a demographic, age or interest group and thus delivered much more effectively than any advertising on other media channels or websites.

Unscripted television is not just a form of entertainment. It can be used for business, marketing and branding.

This section is about how digital technologies are changing the way commercials are produced. TV shows in the past were only made of recorded footage or short news pieces, but now they can be produced with digital technology instead of setting up cameras around and within a studio.

This improvement would help advertisers and networks to reach a wider audience, as well as offering them more flexibility and better visual quality than traditional documentaries.